Crossroads Theatre Company is all about amplifying diverse voices, especially those of Black Americans. Founded in 1978, it’s won a Tony Award and has helped launch the careers of actors like Viola Davis. Crossroads is a space where different cultures and stories come together, making theater more accessible and relatable. They focus on telling stories that matter and connecting with both the community and new generations.

Crossroads Creed

Problems:

Affordability Crossroads Theatre had trouble reaching millennials, who felt the theater was out of touch, unrelatable, and not diverse enough.

Solution: Through the televised “Crossroads Creed” PSA and engaging Instagram posts, we demonstrated to millennials how exciting and relatable live theater can be, successfully bridging the gap and attracting a new, diverse audience

Promote Crossroads Theatre by sharing the PSA as an Instagram Reel and Story, both with calls to action for show attendance or donations. The Reel encourages users to click the bio link to donate, while the Story uses the “link” feature to take them straight to the donation page. Boost engagement with polls, hashtags, and comments.

Story of Crossroads

Social media Idea 1

Clear up misconceptions about live theater-like high ticket prices, lack of diversity, or being unrelatable—by launching a ‘Myth vs. Truth’ series on Instagram. Viewers can swipe through carousel posts to reveal the real facts and explore the rich, evolving identity of Crossroads Theatre.

Theatre reimagined

Social media Idea 2

Meet the team

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Meet the team -

Presentation Decks:

Some Iterations:

Manga Lounge

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